Advantages offered by composite

Each year, composite implements more than 1,500 e-mail campaigns for advertisers. The campaigns are delivered to more than 100 million e-mail addresses in 28 countries on four continents, with a variety of aims: build customer loyalty, recruit new customers, build brand awareness through multi-channel campaigns, or for lead generation.

To select the perfect recipients for a campaign, composite compares information from various qualified databases. After analysis and verification, what’s left is a “clean” address pool that corresponds precisely to the desired criteria and to which the campaign is served: the advertiser targets precisely those recipients he wishes to reach without wastage.

In its work, composite uses permission-based address data only, and takes care to ensure that a given recipient doesn’t receive too many campaigns. In particular, composite places a priority on recipients only receiving e-mails that are relevant for them based on their data profile and previous behaviour in similar campaigns. User tracking during each campaign continually provides composite with new information, which helps in targeting future campaigns even more precisely.

As well as time critical campaigns, composite can also implement geo-targeted campaigns. Full-service and support is guaranteed at all times for every campaign. Local specialists on the ground ensure the quality of the composite campaigns and content.